The New Balance trademark dispute case recently came to a final conclusion. The Guangdong Provincial Higher People's Court (hereinafter referred to as the "Guangdong High Court") publicly pronounced its judgment on the New Balance trademark dispute case. Although the final judgment still found that New Balance Trading (China) Co., Ltd. constituted infringement, the first instance trial The compensation award of 98 million yuan was revised to 5 million yuan. This also means that the New Balance brand is no longer regarded as a copycat brand of New Balance (hereinafter referred to as "NB"), but a domestic brand protected by law; at the same time, NB has also lost its Chinese name for the second time in the mainland.